In a rapidly growing ecosystem, it's often the newbies that decide who wins. Change often doesn't come from people changing their minds. Progress and change often happen because enough new entrants come in and do things differently, or make different choices about what tools to use and end up outnumbering those who were already there.
This dynamic shows up all over the place if you look for it. The old guard may not ever change their ways, but they're left behind by the vast amount of new entrants that slowly build the ecosystem for the future. You could almost call this phenomenon a form of natural selection, but I think that obscures the point a little bit and isn't quite the same dynamic.
This is why things that are easy to get started with in fast moving fields might win over a similar product with a more difficult learning curve. The product with a more difficult learning curve could provide a better experience once you know what you're doing, but still lose because newbies pick the one that is easier to start with.
In a world of exploding growth, attracting the newbies matters. So if you want your new thing to take off, make it easy as possible for someone to get started with your idea instead of someone else's.